Original insights and analysis of consumer brands, business models, trends, and buying behavior.
Our 2017 report includes 50+ pages of insights and analysis on emerging natural, organic, and direct-to-consumer CPGs, new consumer services, and related opportunities, challenges, distribution, investors, and trends.
Consumers are increasingly curious and conscious of ingredients, labor practices, and competitors. Here are some key influences and questions consumers ask themselves before making a purchase.
Creating a product that changes behavior is easier than creating a buying experience that changes behavior. Make your product easy to buy and enjoy.
Launching your company in new cities, or want to increase brand awareness in new markets? This post shares the building blocks of a global strategy for your startup, brand, or foundation.
Whether you’re building a new startup, pivoting, changing your company's name, or preparing for a brand audit, make sure your brand and story is consistent across the following platforms, products, and materials.