Original insights and analysis of consumer brands, business models, trends, and buying behavior.
Whether you're starting a new company, want to gift your employees, event attendees, or global ambassadors, you'll find a product to love in our guide to branded products.
A guide to 40+ sources of capital – from crowdfunding platforms and accelerators, to venture capital funds with CPG expertise.
Consumers are increasingly curious and conscious of ingredients, labor practices, and competitors. Here are some key influences and questions consumers ask themselves before making a purchase.
Think about your target customer and what they commit to spending money on every month. Is your product a monthly need, a want, or a less frequent, expensive purchase?
Key differentiators to help your product stand out and how to build a long-term relationship with customers.
Creating a product that changes behavior is easier than creating a buying experience that changes behavior. Make your product easy to buy and enjoy.
Launching your company in new cities, or want to increase brand awareness in new markets? This post shares the building blocks of a global strategy for your startup, brand, or foundation.
Startups are like restaurants, in that even if your menu is unique, you’re competing for people’s appetites.
Whether you’re building a new startup, pivoting, changing your company's name, or preparing for a brand audit, make sure your brand and story is consistent across the following platforms, products, and materials.