The Basics of a Brand Identity
Whether you’re building a new startup, pivoting, changing your company's name, or preparing for a brand audit, make sure your visual brand and story is consistent across the following platforms, products, and materials.
Looking for an identity designer or help with crafting a brand strategy for your company? CMYK's global network of consultants and collaborators can help.
Basics of a Brand Identity
• A clever company name
• An equally clever, easy to remember domain
• A beautiful website
• Logo in multiple sizes
• Custom or consistent font
• Company description
• Company tagline
• Business cards
• Company letterhead & envelopes
Website
• Website URL
• Website Name
• Favicon
• Company logo
• Company description
• Description of your product or services
• About, Contact & Help Navigation Pages
• Copyright Information
• Terms of Use, Privacy Policy & Copyright
• Links to Social Media Profiles
Email Newsletter
• Company Logo
• Company Description
• Contact Information
• Links to Social Media Profiles
• Support Email Address
• Company Address & Signature
External
• Company Email Addresses
• Employee Email Signatures
• Contracts & Documents
• Press Kits & Promotional Materials
• Company listings on Mattermark, CrunchBase, AngelList
• Customer Support Channels
Investor Relations
• Pitch Presentations
• Monthly Investor Updates
• Board Meeting Materials
Employer Branding
• Job postings & company descriptions (what’s it like to work on your team?)
• Photos of your office and happy team (and maybe an office dog)
• LinkedIn Page for your company & employees
• Twitter accounts of your employees (if they mention their employer in their bio)
Events & Offline
• Office Signage
• Branded Event Signage & Postcards
• Foursquare Venue Page
Gifts & Branded Products
• T-shirts
• Stickers
• Notebooks
• Water bottles
eCommerce or On-demand Delivery (if applicable)
• Shipping boxes or delivery packaging (such as shopping bags)
• Printed materials inside packages
• Stickers or branded tape for closing packages
• Return labels
Apps (if applicable)
• App store link
• App store description
• App name in listing
• Twitter Handle (Company Name)
• Twitter Bio (Company Description)
• Company logo for avatar
• Website link
• Twitter Header (Background Image)
• Tweet button on your website
• Page Name (Company Name)
• Vanity URL
• Company Description
• Website
• Header Image
Additional Social Platforms
Instagram, Snapchat, Vine, Pinterest, Tumblr, YouTube, Vimeo
Changing your company name? Make sure to notify these stakeholders:
• Employees and Interns
• Userbase & Social Community
• Investors & Advisors
• Press & Media
• Consultants & Agencies you work with (lawyers, service providers, your bank)
• Partners you work with (brands, corporations, API integrations)
Resources
• Domainr - Search a company name across multiple domain extensions.
• Poppin - Modern, colorful office supplies with branded options.
• Makr - Create branded cards, totes, shirts and tattoos, coasters, and calendars.
• Moo - Print business cards and postcards using their marketplace or your designs.
• Startup Threads - Print company t-shirts, sweatshirts, and hoodies.
• StickerMule - Make custom stickers with your logo and/or mascot.
• Lumi - Create custom rubber stamps, packaging tape, shipping boxes, bags + more!
• Pakible - Design custom packaging for products.